Wednesday, July 16, 2014
Dr. Horwich's Video Nursery School
Committed to her beliefs as an educator, Dr. Horwich didn't abandon her principles when she went on television -- she vetoed sponsors whose products she thought shouldn't be peddled to her audience, and resisted efforts to make her gentle, low-key show splashier or more frivolous. When NBC executives wanted to expand her show to an hour, she balked; she thought 30 minutes was enough time in front of the set. Asked in 1954 how television impacted children, she said, "I am torn between my background as an educator and my current status as a network performer. But I do feel that television should not interfere with outdoor play, nor should it function as a baby sitter."
If you've never seen Ding Dong School, you can visit Dr. Horwich's video classroom here.